Email Marketing
Building meaningful Customer Relationships that last a lifetime
Why Businesses Need Email Marketing?
Email marketing is one of the common internet marketing activities that helps build long-standing client relations and drive conversion through personalized emails. The email content is craftily designed to provide a targeted group with timely information on the products, services and the brand’s promotional message to enable sales activities.
The success of any business’ email marketing initiative is directly dependant on the information they gather about their audience, their preferences, buying patterns, ongoing trends and attitudes. This involves the usage of data and analytics tools and profound research by experts to track and measure the performance of an email marketing campaign, identifying the relevant keywords for email content, making emails more customer-friendly to set conversion goals as well as meet customers’ needs and buying goals.
Our Email Marketing Process
Research
Nxtzeal’s email marketing campaigns begin with the thorough engagement of our in-house email marketing team to conduct market research and deeply analyze clients’ business, requirements, products and services as well as the trends that their customers follow in order to formulate a formidable email marketing plan.
Strategy
Once the plan of reaching customers through emails is well decided, the marketing experts at Nxtzeal put forth their best insights to create strategies that work. This process involves planning of the entire email marketing project, recognizing target audience, audience segmentation, automation, analyzing the best possible route, adoption of industry-best practices and choosing ideal tools and marketing technologies.
Email Design
Nxtzeal’s email marketing experts engage to blur the lines of communication between the customer and the business at the design stage by choosing key features and capabilities that can drive conversion. It also includes planning the layout and aesthetics, designing and selecting the HTML templates that can be used across all devices, extensive research and application of insights about the products and services, customers’ expectations and much more to increase the possibilities of clicks and sales.
Optimization
Most emails end up in the trash of the customers’ inbox without delivering the purpose of the campaign. Nxtzeal’s optimization process helps leverage A/B testing options to define ways to optimize click-through and open rates and also put forth best practices for automation, usage of data analytics tools and software to increase productivity and quality of content.
Analysis and Reporting
Nxtzeal is always focused at delivering result-oriented approach in all its digital marketing plans by analyzing and reporting the performance to closely observe customer behaviour and expectations. The analysis and reporting stage gives customers the ability to identify the loopholes and strengths by generating timely reports and results to help them select or update to the best email marketing plan.
Email Marketing Services We Specialize In
Email Design
Be it Twitter, Facebook, LinkedIn or YouTube through blogs, ads, infographics, news articles and live content, we shall work on choosing the ideal medium and plan that works best for your business. It includes all optimization methodologies, campaign planning, execution and monitoring.
Email Marketing Metrics
We help you leverage your presence on Twitter by customizing content and promoting your tweets or providing your business with promoted accounts to ensure that your followers will be able to see your company’s name whenever you Tweet, Retweet or like content so as to grow your audience reach and clientele.
Email Marketing Automation
Nxtzeal offers Facebook advertising services to provide you the maximum exposure and targeting opportunities by carefully integrating ad content with new articles or blogs and pages. Additionally, our experts help you choose and manage those ads based on your budget, sales objective, audience segmentation and plan (paid or free campaign).
Email Marketing Strategy
LinkedIn is one of the popular venues to place ads of your business and also remain connected with the business community, know about the trends and update your SMM strategies. Nxtzeal helps create more leads and increase customer acquisition rate by helping you choose ideal ad platforms, create ad content, set ad budget, review performance and configure plans according to your budget and sales objectives.
