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Top UX trends your business should focus on
By santosh. On 20-January-2019
User experience matters the most, may it be for the organisations’ or even to the designers of the UX platform. Even when inspired by the past, top UX designers leverage new tools to bring cultural trends in the field of fashion, politics, music and more to emerging media. This Renaissance approach is the hallmark of good design, and the best designers always have one foot in the future and one in the past, amalgamating the best of two, to weave trends that the UX Design answers.
Here, we shall assimilate some of the latest UX design trends that can prove advantageous to every business, making the users come back for more.
1. Metrics beyond the interface
Traditional methods of measuring user experience include how long a user spends on a site, their movement through the pages,
or where they stop longer before purchasing. It is noticed that, as experience goes beyond digital – the experience becomes the product, which indulges the businesses to pursue more experience based metrics, to track the engagement impact.
Snapchat Spectacles is a good example of a company creating seamless integration of a multi-purpose, fashionable digital product into the user’s life, that streamlines the way users interact with Snapchat, without the need of the phone.
2. Faster interaction experience
As faster delivery time have become the norm, traditional archiving methods between the designers and developers are decreasing, creating more opportunities for an interactive experience. Tools such as Slack, Sketch and Invision allow them to communicate more efficiently across disciplines in the organisation space.
This transparent workflow – influencing an agile framework – to constantly test and improve design, allows consistent collaboration between the employees, resulting in an astounding end product.
3. Micro-interactions
Micro-interactions showcase small but substantial reciprocation between the user and the interface. Reacting to a post, usage of emojis, filling up a form, sharing the post further, etc. – are all micro-interactions. More than an experience, these interactions appear like elements that are incorporated for improving user interface. Nevertheless, these elements allow the developers to gain direct feedback from the users so that they can improve the UX aspects.
The like/dislike interaction or the thumbs-up/thumbs-down button prove beneficial for site development. These kinds of micro-interactions allow users to connect emotionally, keeping them engaged.
4. Read time experience
It is believed that, every minute there is something new invented, discovered or created. To keep pace with faster changing times, designers and websites need to keep up. Research says, when a reader encounters text, they scroll down to gauge their read. If it looks long, they would scan through & leave. Hence keep short text with more interactive visuals, engaging the user to stay longer. For example, there are websites, which lure their users by placing estimated read-time above their articles providing a transparent experience.
5. Chatbots
Another time saving trend that has become a norm for many brands like Facebook, Skype, Pizza hut, etc. Chatbots are not only helpful with customer orders and inquiries, they are positively affecting the form systems – saving time of consumers and employees. Forms with multiple entry panels and online search for the company’s homepage, to shuffle through the menu leading to finally calling their number to order – have taken backseat. With Chatbots making their way to the front, instantly respond & transmit the information through the right channels – strengthening the bond between the customer & the company.
6. Linear navigation
This style of navigation allows the user to complete every action systematically. Linear elements reduce distraction while streamlining the overall experience.
Uber’s booking system, on mobile & website, takes the user through the entire booking process one step at a time. The transitions are clear and easy to navigate.
Interactivity driving the narrative
A good web designer conceives an experience; a great web designer weaves a story. The demands of a B2B and B2C categories differ, hence, a well-informed content that speaks these needs, uses the data in a compelling narrative manner. Smooth animations between sections give an extra layer to the storytelling trend.
8. Data visualisation for a compelling story
Infographics and data visualisation visually simplify difficult concept, so they can be better understood. Designs like, scroll interactions that animate when a user progresses, offers an experience. The important information base layer is exposed from the start, in-addition dynamic layers and elements are available if users want to take a deeper dive. These animations make the most mundane facts and figures an enjoyable experience.
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