Website Development: Why Your Site Needs To Be Responsive? 

A decade before, businesses were catching up with an urgent need to have an online presence, so they started with making websites - and that soon became a standard to even start any business. With businesses striving to increase their visibility and reach, it’s important today that they make websites responsive. You ask, why?

“58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices”

A responsive website offers an unobstructed viewing experience to visitors on various devices and a great user experience. It refrains people from unnecessary zooming in and scrolling on small screen devices (such as mobiles, tablets etc) which gets inconvenient to browse.

Here are some critical reasons why it’s imperative to make your website responsive for all size devices:

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Offers ease of browsing and builds credibility

People use various devices to search and buy while they are on the move. At any given point, if their browsing experience and interaction with the site is poor, they will abandon your site and are likely to move to a competitor site.

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Improves SEO and Google ranking

Google Search algorithm works differently for mobile sites and the websites that are user friendly definitely has an edge over others. Responsive sites offers fantastic user experience by using single URL’s, neat readability, convenient scrolling and more. Google regards these attributes significantly and ranks these responsive websites higher.

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Responsive sites are a one-code-fits-all devices formula

A lot of companies go with the approach of having two different sites - a website version and the other mobile site. There are two major drawbacks in this - 1. It occupies just double the space in creating two separate websites and loads the server unnecessarily 2. To manage a website or to make any update would require twice the effort and extra resources. A responsive website eliminates the need to maintain two separate websites for desktops and mobiles and adjusts the site layout according to the device size.

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Shopping on mobile devices has increased drastically

If you have an ecommerce store or sell any product online, there are better chances of conversion from mobile devices than desktops.

“80% of consumers regularly use their smartphones to shop online. And 70% of shoppers now use mobile phones while in stores during the holidays.”

Having a responsive site will help your site visitors an uninterrupted shopping experience and prompt them to convert faster.

The rise of mobility has made people take actions on mobile phones on the go. For the same reason, a responsive website has become a standard for companies to offer a comfortable viewing to their online visitors and increase conversions.

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